Local search work depends on the market and business, but these checks provide a useful starting point for finding accuracy, structure, and customer-journey gaps.
Google Business Profile
- Primary category matches your #1 revenue service
- Secondary categories cover adjacent services
- Service list matches site navigation
- Products populated with photos and prices
- Recent useful updates where posts fit the business
- Accurate, representative business photos
- Questions and answers that reflect real customer needs
Website
- Dedicated landing page per priority neighborhood
- LocalBusiness + Service schema on every location page
- NAP in footer, header, and every location page
- Core Web Vitals green on mobile
- Reviews embedded with schema
- Click-to-call number on mobile
Citations
- Relevant major, map, and industry directories
- Industry-specific directories
- NAP exactly matches GBP — no variants
- Duplicates purged
Reviews
- Automated post-service review request via SMS or email
- Neighborhood or service context captured in the review
- A consistent and appropriate owner-response process
- An ongoing policy-compliant review-request process
"Use the checklist to find the next useful correction—not as a promise of a particular ranking."
Related on 1WebsiteNow
- — Local SEO service — what we ship for clients
- — Google Business Profile optimisation — the GBP layer of the checklist
- — Schema markup (JSON-LD) — the structured-data layer behind every location page
- — Free Website AEO + Indexability Audit — diagnose your local-SEO gaps in under 60 seconds
- — Heritage Roof Pro case study — the checklist applied to a small contractor